BELMONT – The original Toast Cafe in Davidson began as an upscale breakfast-and-lunch eatery with large portions of homemade fare. The golden sign beckons hungry patrons with a delightful mixture of sophistication and warmth.
It’s a lovely, homey space that simply could not keep up with customer demand, often engendering long wait times, especially on weekends when people would come from miles away. So owners Brian Burchill and Robert Maynard saw opportunity to selectively franchise with the Famous Toastery moniker, while allowing each franchise to be seen as a local restaurant offering the expected made-from-scratch food cozy atmosphere.
Franchise owner Jessica Cummins opened The Famous Toastery in Belmont in November 2018 – her first foray into the restaurant business after working in television production.
“I had eaten at a Famous Toastery and loved it,” Cummins said. “I saw (a note) to open a franchise at the bottom of the menu and thought that Belmont could use one.”
The restaurant is open for breakfast and lunch only, offering customers the option of ordering from either menu all day.
The kitchen makes all the salsa, sauces, dressings and desserts from scratch. The egg salad is even made to order. They roast the vegetables and turkey in-house and make their own cornbread and corned beef hash.
For example, the real maple syrup is brought to table warm and the orange juice is freshly squeezed using at least seven oranges per glass.
“People will ask why the orange juice is so expensive,” said Cummins. “But then they taste it and they know.”
Annie’s Avo Toast is a delightful meal with crispy whole wheat toast, avocado, lemon garlic, Pico de Gallo and goat cheese. The result is a fresh, tangy open-faced sandwich served with spring greens and balsamic vinaigrette.
Or try the Left Coast BLT with brie and pesto mayonnaise. From a Quinoa and Kale Salad to a burger fresh off the grill, there is truly something for everyone.
“I always say that even the pickiest eater can eat here,” said Cummins. “And because everything is fresh and made to order, we can customize any item.”
That includes gluten-free wraps, bread and french toast, waffles and pancakes.
There is a full bar, so customers can order anything from breakfast cocktails to wines to beers. There are often drink specials such as the Irish Sunrise with Jameson whiskey, orange juice and grenadine; or the Cherry Bomb with champagne, lemon-lime soda and grenadine. Mimosas, bellinis and bloody marys are also available.
Weekends can get very busy at the Famous Toastery. Customers can avoid the long lines by using the Waitlist Me app: simply put in your name and it will give you a wait time and text when your table is ready. Also note there is plenty of parking around the restaurant, which is tucked off Wilkinson Boulevard (U.S. 74).
The concept of Famous Toastery is steps above the traditional diner while still maintaining a relaxed vibe. The atmosphere is often bustling, always light-hearted and habitually community orientated.
“Even though we are a franchise, I want to emphasize that we are local,” Cummins said. “I live here and my waitstaff lives here. We love Belmont and wanted to bring a great place to eat to our city.”