CHARLOTTE – The Maultsby Realty Group team members say the word “home” means more to them than something they help clients buy and sell.
“Home is where you raise a family, kids … a comfortable zone to be yourself,” said real estate broker Laura Maultsby. “Home is where you have the most support. It’s where you spend years and years, and it becomes part of your family.”
For Laura and her husband, John, home is the Mountain Island area, where they grew up and continue to live, work and raise four children. The couple, and the other members of the Maultsby Realty Group team, say they are committed to serving their community while also making it a better place through sponsorships and support for local sports teams, churches, organizations and neighborhoods. They’ve met a lot of friends, built relationships and found themselves attending a variety of events and games, even if their children aren’t playing, John said.
Over the last two years, the Keller Williams affiliate has also made an impact through Cash for Classrooms by donating nearly $10,000 to Mountain Island Charter School. Parents and teachers recommend friends and families to the business, and donations of $500 or $1,000 are made to the grade-level of their choice. The program has predominantly been for MICS, but Laura is willing to expand it to other schools.
Education is near to Laura Maultsby’s heart because she has an early-education degree from UNC-Charlotte, though she decided to pursue real estate after teaching for a year.
“Many times teachers have to spend their own money for their class,” she said. “If the classroom needs it, they have to buy it.”
MICS kindergarten teacher Amy Greene was a recent recipient of one of the donations.
“I feel really excited about it,” she said, adding the kindergarten teachers will decide what to spend it on.
Previous donations have been used for printers, technology, science resources and books.
“One teacher wanted owl pellets for the kids to dissect for science, and she would have had to pay for it out of pocket,” said Maultsby Realty Group Marketing Specialist Nikki Bright.
The Maultsbys have worked on other initiatives as well.
They have helped the Coulwood community, where Laura’s grandfather built homes. She and John have been flipping houses there since 2003. For both that endeavor and for selling houses, the pair use John’s construction experience and Laura’s eye for interior design, which she got from her mother.
“Growing up, I loved interior design,” Laura said. “It helped make houses look better, and things sold better.”
She considers the effort that goes into helping sellers with remodeling and staging their homes to be more inviting as her favorite aspects of the home-selling process.
“It’s important to us, and it takes a lot of work,” she said, noting the company’s warehouse of staging tools like pillows, furniture, artwork, lamps and rugs.
The group takes what Laura calls its “Maultsby magic” to make a strategic plan for each home and execute it through staging, photography and marketing. They have staged homes that had previously failed to sell and seen the hard work pay off with immediate sales.
Maultsby Realty Group has earned several awards, including Largest Leap Productivity Group 2017, Top Team Sales Award 2017, Triple Gold Top Team 2018 and Platinum Circle Award 2017.
But she plans to stay where her roots are firmly planted, serving the real estate needs of Charlotte, Huntersville, Denver, Belmont and Mount Holly.
“There is nowhere else I want to sell,” she said.