MOORESVILLE – Cannabidiol, the non-intoxicant marijuana extract often referred to as CBD, became the buzzword on everyone’s lips in recent years as a supplement to help ease the effects of everything from epilepsy to anxiety.
Paul Miles, owner of Your CBD Store in downtown Mooresville, was listening closely. But not for himself. It was for one of his two dogs.
“One of them broke its leg at an early age and I read about how CBD and other cannabinoids promote bone growth and strength,” Miles explained. “I also did some more extensive research on the endocannabinoid system found in most mammals, and my dogs could both benefit greatly from it as a supplement.”
He said he quickly learned how many people, too, had benefited.
“You can say I got into this business organically,” he explained.
The extract can be ingested, inhaled or applied to the skin. Your CBD Store carries bath bombs, lotions, gummies, oil tinctures, topical creams, vape cartridges and water-soluble items. And of course, dog treats and tinctures.
CBD products are sold in more than 30 states that allow the use of medical marijuana. As of 2018, preliminary clinical research on cannabidiol included studies of anxiety, cognition, movement disorders and pain, according to the WebMd.com.
“All the credit should go to the parents and the children living with epilepsy prior to the (2014 Farm Bill),” Miles said. “The research that has been done for epilepsy with CBD is astounding, and almost miraculous. It opened the door for the research to be done, and they are the reason we are talking about CBD today.”
The only FDA-approved use of CBD came in April 2018 when an advisory panel unanimously recommended approval of Epidiolex to treat two rare forms of childhood epilepsy.
CBD users use the extract for Alzheimer’s disease, epilepsy, rheumatoid arthritis, osteoarthritis, anxiety and panic disorders, insomnia, Parkinson’s disease and other ailments.
“It helps with Parkinson’s symptoms and side effects of medicines (used to treat) ... insomnia, lack of appetite, anxiety and stiffness,” said Heather Kennedy, a member of the 2019 World Parkinson’s Congress. “I don’t know what I would do without cannabis.”
There are more than 175 Your CBD Stores scheduled to open in the near future, with eight planned for North Carolina this year. Not exactly a franchise, Miles explains the business venture as a group of like-minded individuals who were attracted to the company’s approach, quality and style, as well as the partnership with SunMed products.
“As a store owner, I know the doctors, the scientists and the farmers who make SunMed,” Miles said. “That transparency is unmatched in our industry, although many other companies out there may be as well. SunMed products are made in an FDA-regulated facility and come with ISO third-party lab results.”
For 10 years, Miles worked for Iron Chef Chris Hastings, a James Beard Award winner. But his family has always owned small businesses and along with his wife, Britteny, they all help Miles in his Mooresville shop, the fourth Your CBD Store in North Carolina.
“Downtown Mooresville has the charm and splendor of days gone by,” he said. “The community was open to my business and very supportive of my educational efforts. It reminds me of my hometown of Aiken, S.C., in many ways. There is no fonder feeling than feeling at home.”
Miles stressed that it’s important to consult with a physician and pharmacist before making any decisions related to health.
“They know medicine, and they know your background,” he explained. “We know about the endocannabinoid system at Your CBD Store, and many doctors do not. We want to help our customers and their doctors get all the information they need to make the best decision for their patient.”
Miles said he expects CBD legalization to expand because of education and knowledge, and that will cross over to its cousin, THC.
“Knowledge is power, and the only knowledge we have now are customer success stories and minimal FDA studies,” he said. “Once we gain that knowledge, the sky is the limit.
Elizabeth Durocher is a freelance writer in Mooresville.