MOORESVILLE – The town’s annual Christmas parade is Nov. 23, but the holiday season on Main Street will arrive a few days earlier when the lights, sights and tastes of the holiday season are unveiled at the Miracle on Main pop-up bar at 158 on Main.
The Christmas season “Miracle Bar” concept originated several years ago when an establishment in New York City’s East Village transformed vacant space into a winter wonderland featuring holiday-themed customized drinks and extravagant Christmas decorations to celebrate the season and promote charitable acts.
The practice has expanded across the globe, but is traditionally limited to big-city venues. This year in North Carolina, Mooresville is one of only four towns offering the Miracle Bar experience – Charlotte, Raleigh and Asheville are the others.
The 158 on Main team started the transformation of the bar and dining lounge on Nov. 14 – a process involving the placement of more than $15,000 in lights, decorations and holiday surprises. The grand opening for the holiday season setting is set for Thursday, Nov. 19, and the Miracle on Main motif will remain in place until New Year’s Eve.
The Miracle Bar’s debut will coincide with the grand opening of The Dive Bar, the downstairs new addition to 158 on Main’s Mooresville enterprises, which also include the ParBlu private event center next door.
The Dive Bar is billed as a casual bar and arcade setting and will feature multiple televisions, beer selections, standard bar food and more than a dozen arcade and pinball games.
158 on Main is a private club, with annual and daily memberships available. As part of the Miracle Bar event, during the six weeks leading up to New Year’s Eve, various promotions will be held to support two prominent nonprofits in the region, according to Tara Johnson, business development and marketing leader for 158 on Main.
The organizations selected to benefit from Miracle on Main efforts are FeedNC and Toys for Tots.
Throughout the event, 158 on Main will partner with Cornelius-based Lost World’s Brewing on a “Give Back Tap” program where $1 from every beer sold will be donated to FeedNC, the Mooresville-based meal providing agency.
During “FeedNC Donation week” – Dec. 7-12 – every donation of a food item to FeedNC will be worth a free daily membership to the club.
And on Dec. 28, the Miracle on Main bar will host a Regift Auction where participants will be encouraged to bring gifts to be auctioned, with all proceeds benefiting FeedNC.
Toys For Tots donation week will be held Nov. 30 through Dec. 5, and individuals will receive a free daily membership to the club in exchange for every new toy donated for delivery to Toys for Tots.
Want to go?
158 on Main and its Miracle on Main experience is open from 5 to 10 p.m. on Tuesdays, and 5 p.m. to midnight Wednesday through Saturday.
The planned operating hours for The Dive Bar are 5 p.m. to midnight weekdays, and 3 p.m. to 2 a.m. on weekends.
More details are available at 158onmain.com.